Helping build business with integrated marketing strategies, creative ideas and innovative implementation.
Print Collateral: Marketing brochures, sales collateral, sell sheets, folders, media kits, direct response
Branding and Identity: Corporate identity, logos, style guides
Trade Advertising Campaigns: Event and trade ads
Exhibit & Trade Show Booth Design: Booths, displays, exhibits
Annual Report Design: Corporate and Non-for-profit annual reports
Web Design & Development: Creative design to content management systems
Interactive Flash Applications: Product demos, web applications, social media marketing
Strategic Process
Marketing Brainstorm
Each new client starts with the Marketing Workshop. The hard questions are asked to get to the core of why you are investing in your brand. The end result? A creative marketing strategy and a clear understanding of your brand to make the most out of your marketing investment.
Research
Gather information from your business, your competitors, industry resources, and your customers and/or prospects.
Project Management
Projects are scheduled by working backwards! Starting with your final due date, I will coordinate with your staff, printers, and any additional resources and work backwards to fit in the initial design time, rounds of revisions, copywriting, final production and final approvals to ensure that your deadline is met.
Once a project is underway, status reports are sent to keep you updated on the projects. Project parameters are tracked to make sure that estimates, expenses, billing and requirements are accurate and up to date.
The Creative Process
From initial wireframes and paper mockups to fully executed creative, each concept is evalutated on strategic alignment, look and feel, functionality, usability, message development and layout. The print and web work will be strategically designed, easy-to-use and effectively communicate your message.